{"id":107828,"date":"2021-10-29T17:26:00","date_gmt":"2021-10-29T15:26:00","guid":{"rendered":"https:\/\/studiocalypso.com\/?page_id=107828"},"modified":"2024-09-09T12:03:58","modified_gmt":"2024-09-09T10:03:58","slug":"publicite-numerique","status":"publish","type":"page","link":"https:\/\/studiocalypso.com\/fr\/services\/publicite-numerique\/","title":{"rendered":"Services \/ Digital advertising"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row style-color-179517-bg row-container onepage-section tablet-hidden mobile-hidden\" data-label=\"hello\" data-name=\"hello\" style=\"z-index: 10;\" id=\"row-unique-0\"><div class=\"row no-top-padding no-bottom-padding no-h-padding full-width row-parent\" data-height-ratio=\"50\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-bottom pos-center align_left column_parent col-lg-3 single-internal-gutter z_index_10\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" style=\" max-width:90%;\" ><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-3 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell single-block-padding\" ><div class=\"column-background background-element\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-inner\" style=\"background-image: url(https:\/\/studiocalypso.com\/wp-content\/uploads\/2021\/10\/advertisingadvertising.png);background-repeat: no-repeat;background-position: left bottom;background-size: contain;\" data-o_src=\"https:\/\/studiocalypso.com\/wp-content\/uploads\/2021\/10\/advertisingadvertising.png\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div><div class=\"uncont\" ><div class=\"empty-space empty-quad\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"empty-space empty-quad\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"empty-space empty-quad\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-middle pos-left align_left column_parent col-lg-6 no-internal-gutter\"><div class=\"uncol style-light font-197917\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" style=\" max-width:66%;\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h1 class=\"font-310556 fontsize-930782 fontheight-179065 fontspace-564757 font-weight-300 text-color-jevc-color text-uppercase\" ><span>Stimuler la performance et la croissance<\/span><\/h1><\/div><div class=\"clear\"><\/div><\/div><div class=\"empty-space empty-quart\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"vc_custom_heading_wrap calypso_numbering\"><div class=\"heading-text el-text\" ><h2 class=\"font-197917 fontsize-693175 fontheight-344606 fontspace-359671\" ><span><\/p><\/span><span><p class=\"p1\">Des conseils strat\u00e9giques g\u00e9n\u00e9raux aux solutions enti\u00e8rement g\u00e9r\u00e9es pour Google, Instagram et Facebook, nous proposons une large gamme de services pour optimiser votre pr\u00e9sence en ligne et atteindre vos objectifs.<\/p><\/span><span><p><\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container onepage-section tablet-hidden mobile-hidden\" data-label=\"hello\" data-name=\"hello\" style=\"z-index: 10;\" id=\"row-unique-1\"><div class=\"row no-top-padding no-bottom-padding no-h-padding full-width row-parent\"><div class=\"wpb_row shift_y_neg_quad row-inner\"><div class=\"wpb_column pos-bottom pos-left align_left column_parent col-lg-12 no-internal-gutter z_index_10\"><div class=\"uncol style-light shift_y_neg_triple\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_row vc_custom_1635405119718 row-internal row-container\" style=\"margin-top: -15px ;\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-12 single-internal-gutter\"><div class=\"uncol style-light shift_y_neg_single shift_y_fixed\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media red-stripe-01 text-left\"><div class=\"single-wrapper\" style=\"max-width: 245px;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-121203\" src=\"https:\/\/studiocalypso.com\/wp-content\/uploads\/2024\/04\/red_stripe_desktop_2.0.jpg\" width=\"436\" height=\"60\" alt=\"\" srcset=\"https:\/\/studiocalypso.com\/wp-content\/uploads\/2024\/04\/red_stripe_desktop_2.0.jpg 436w, https:\/\/studiocalypso.com\/wp-content\/uploads\/2024\/04\/red_stripe_desktop_2.0-300x41.jpg 300w, https:\/\/studiocalypso.com\/wp-content\/uploads\/2024\/04\/red_stripe_desktop_2.0-350x48.jpg 350w\" sizes=\"(max-width: 436px) 100vw, 436px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row style-color-179517-bg row-container onepage-section desktop-hidden\" data-label=\"hello\" data-name=\"hello\" style=\"z-index: 10;\" id=\"row-unique-2\"><div class=\"row double-top-padding double-bottom-padding double-h-padding full-width row-parent\" data-height-ratio=\"50\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-bottom pos-center align_left column_parent col-lg-12 no-internal-gutter z_index_10\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell\" ><div class=\"uncont no-block-padding col-custom-width\" style=\" max-width:90%;\" ><div class=\"empty-space empty-quad\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h1 class=\"font-310556 fontsize-155944 fontheight-582445 fontspace-564757 font-weight-300 text-color-jevc-color text-uppercase\" ><span>EFFICACE<br \/><\/span><span>CROISSANCE<br \/><\/span><span>PUBLICIT\u00c9<\/span><\/h1><\/div><div class=\"clear\"><\/div><\/div><div class=\"empty-space empty-half\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"font-197917 fontsize-211665 fontheight-357766 fontspace-359671\" ><span>Stimuler la performance et la croissance.  Des conseils strat\u00e9giques g\u00e9n\u00e9raux aux solutions enti\u00e8rement g\u00e9r\u00e9es pour la publicit\u00e9 sur Google, Instagram et Facebook.<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"empty-space empty-single\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-2\" data-row=\"script-row-unique-2\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-2\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container onepage-section desktop-hidden\" data-label=\"hello\" data-name=\"hello\" style=\"z-index: 10;\" id=\"row-unique-3\"><div class=\"row no-top-padding no-bottom-padding no-h-padding full-width row-parent\" data-height-ratio=\"50\"><div class=\"wpb_row shift_y_neg_quad row-inner\"><div class=\"wpb_column pos-bottom pos-left align_left column_parent col-lg-12 no-internal-gutter z_index_10\"><div class=\"uncol style-light shift_y_neg_triple\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_row vc_custom_1635405119718 row-internal row-container\" style=\"margin-top: -15px ;\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-12 single-internal-gutter\"><div class=\"uncol style-light shift_y_neg_single shift_y_fixed\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media red-stripe-01 text-left\"><div class=\"single-wrapper\" style=\"max-width: 245px;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-121203\" src=\"https:\/\/studiocalypso.com\/wp-content\/uploads\/2024\/04\/red_stripe_desktop_2.0.jpg\" width=\"436\" height=\"60\" alt=\"\" srcset=\"https:\/\/studiocalypso.com\/wp-content\/uploads\/2024\/04\/red_stripe_desktop_2.0.jpg 436w, https:\/\/studiocalypso.com\/wp-content\/uploads\/2024\/04\/red_stripe_desktop_2.0-300x41.jpg 300w, https:\/\/studiocalypso.com\/wp-content\/uploads\/2024\/04\/red_stripe_desktop_2.0-350x48.jpg 350w\" sizes=\"(max-width: 436px) 100vw, 436px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-3\" data-row=\"script-row-unique-3\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-3\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-4\"><div class=\"row col-double-gutter single-top-padding single-bottom-padding quad-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-2 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-10 no-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"empty-space empty-quad\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"font-197917 fontsize-211665 fontheight-357766 fontspace-359671\" ><span><\/p><\/span><span><p class=\"p1\">Quelle que soit la taille de votre marque, une strat\u00e9gie num\u00e9rique intelligente utilisant des canaux payants et organiques est essentielle pour augmenter le trafic sur votre site web.<\/p><\/span><span><p><\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"font-197917 fontsize-211665 fontheight-357766 fontspace-359671\" ><span><\/p><\/span><span><p class=\"p1\">En tant que partenaire commercial de Google, Instagram et Facebook, nous avons une connaissance approfondie de ces plateformes et pouvons en tirer le meilleur parti pour vous et votre entreprise.<\/p><\/span><span><p><\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"empty-space empty-double\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-4\" data-row=\"script-row-unique-4\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-4\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row style-color-lxmt-bg row-container\" id=\"row-unique-5\"><div class=\"row col-double-gutter single-top-padding single-bottom-padding quad-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-2 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-left align_left column_parent col-lg-10 no-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" style=\" max-width:93%;\" ><div class=\"empty-space empty-triple tablet-hidden mobile-hidden\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"empty-space empty-double desktop-hidden\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"font-197917 fontsize-171707 fontspace-359671\" ><span>Publicit\u00e9 et achats sur Instagram\/Facebook<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"empty-space empty-quart\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"empty-space empty-half\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"font-197917 fontsize-211665 fontheight-357766 fontspace-359671\" ><span>La campagne publicitaire que nous pr\u00e9parons s'articule autour de diff\u00e9rents posts et stories Instagram\/Facebook. Pour ce contenu, en fonction de l'objectif, nous pr\u00e9parons diff\u00e9rentes campagnes qui servent \u00e0 optimiser l'engagement, le trafic et\/ou la notori\u00e9t\u00e9 de la marque. Le nombre de cibles est mesur\u00e9 par rapport \u00e0 l'objectif et au budget de clics requis pour une visibilit\u00e9 minimale.<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"empty-space empty-triple tablet-hidden mobile-hidden\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"empty-space empty-double desktop-hidden\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"empty-space empty-triple desktop-hidden\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-5\" data-row=\"script-row-unique-5\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-5\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row style-color-xsdn-bg row-container\" id=\"row-unique-6\"><div class=\"row col-double-gutter single-top-padding single-bottom-padding quad-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-2 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-left align_left column_parent col-lg-10 no-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" style=\" max-width:93%;\" ><div class=\"empty-space empty-triple tablet-hidden mobile-hidden\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"empty-space empty-double desktop-hidden\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"font-197917 fontsize-171707 fontspace-359671\" ><span>Google Shopping<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"empty-space empty-quart\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"empty-space empty-half\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"font-197917 fontsize-211665 fontheight-357766 fontspace-359671\" ><span><\/p><\/span><span><p class=\"p1\">En tant que propri\u00e9taire d'une boutique en ligne, vous pouvez utiliser les campagnes Google Shopping pour promouvoir votre stock en ligne et en magasin, g\u00e9n\u00e9rer plus de trafic vers votre site Web ou votre boutique locale et trouver des prospects mieux qualifi\u00e9s. Pour commencer, nous soumettons les donn\u00e9es relatives \u00e0 vos produits via Google Merchant Center et cr\u00e9ons vos campagnes dans Google Ads. Nous utilisons ensuite vos campagnes pour cr\u00e9er des annonces sur Google et sur le web, o\u00f9 les clients potentiels peuvent voir ce que vous vendez.<\/p><\/span><span><p><\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"empty-space empty-double tablet-hidden mobile-hidden\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"empty-space empty-half desktop-hidden\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 605px;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-107834\" src=\"https:\/\/studiocalypso.com\/wp-content\/uploads\/2021\/10\/Screenshot-2021-10-29-at-17.31.15.jpg\" width=\"1210\" height=\"812\" alt=\"\" srcset=\"https:\/\/studiocalypso.com\/wp-content\/uploads\/2021\/10\/Screenshot-2021-10-29-at-17.31.15.jpg 1210w, https:\/\/studiocalypso.com\/wp-content\/uploads\/2021\/10\/Screenshot-2021-10-29-at-17.31.15-300x201.jpg 300w, https:\/\/studiocalypso.com\/wp-content\/uploads\/2021\/10\/Screenshot-2021-10-29-at-17.31.15-1024x687.jpg 1024w, https:\/\/studiocalypso.com\/wp-content\/uploads\/2021\/10\/Screenshot-2021-10-29-at-17.31.15-768x515.jpg 768w, https:\/\/studiocalypso.com\/wp-content\/uploads\/2021\/10\/Screenshot-2021-10-29-at-17.31.15-600x403.jpg 600w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><div class=\"empty-space empty-double tablet-hidden mobile-hidden\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"empty-space empty-double desktop-hidden\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-6\" data-row=\"script-row-unique-6\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-6\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row style-color-lxmt-bg row-container\" id=\"row-unique-7\"><div class=\"row col-double-gutter single-top-padding single-bottom-padding quad-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-2 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-left align_left column_parent col-lg-10 no-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" style=\" max-width:93%;\" ><div class=\"empty-space empty-triple tablet-hidden mobile-hidden\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"empty-space empty-double desktop-hidden\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"font-197917 fontsize-171707 fontspace-359671\" ><span>Publicit\u00e9 sur TikTok<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"empty-space empty-quart\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"empty-space empty-half\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"font-197917 fontsize-211665 fontheight-357766 fontspace-359671\" ><span>TikTok est la plateforme de m\u00e9dias sociaux qui conna\u00eet la croissance la plus rapide, avec une augmentation du nombre d'utilisateurs quotidiens de 34% au cours de l'ann\u00e9e \u00e9coul\u00e9e. Un utilisateur de TikTok sur quatre est actif exclusivement sur cette plateforme. La publicit\u00e9 sur TikTok est essentielle, et les vid\u00e9os In-Feed sont les publicit\u00e9s les plus courantes et les plus abordables, avec un format similaire aux vid\u00e9os organiques de la page \"Pour vous\", qui dirige les utilisateurs vers votre site web en un seul clic. Lancez votre campagne publicitaire sur TikTok en optant pour les vid\u00e9os In-Feed.<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"empty-space empty-triple tablet-hidden mobile-hidden\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"empty-space empty-double desktop-hidden\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-7\" data-row=\"script-row-unique-7\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-7\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row style-color-xsdn-bg row-container\" id=\"row-unique-8\"><div class=\"row col-double-gutter single-top-padding single-bottom-padding quad-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-2 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-left align_left column_parent col-lg-10 no-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" style=\" max-width:93%;\" ><div class=\"empty-space empty-triple tablet-hidden mobile-hidden\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"empty-space empty-double desktop-hidden\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"font-197917 fontsize-171707 fontspace-359671\" ><span>Publicit\u00e9 sur Linkedin<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"empty-space empty-quart\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"empty-space empty-half\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"font-197917 fontsize-211665 fontheight-357766 fontspace-359671\" ><span>LinkedIn est la plateforme de m\u00e9dias sociaux professionnels qui conna\u00eet la croissance la plus rapide. L'utilisation quotidienne a augment\u00e9 de 28% l'ann\u00e9e derni\u00e8re et le nombre d'utilisateurs a augment\u00e9 d'un quart par rapport \u00e0 l'ann\u00e9e pr\u00e9c\u00e9dente. Un utilisateur de LinkedIn sur quatre est actif exclusivement sur cette plateforme, ce qui en fait un groupe cible unique. La publicit\u00e9 sur LinkedIn est indispensable, et le contenu sponsoris\u00e9 est une option publicitaire efficace et courante. Ces posts sponsoris\u00e9s apparaissent dans le fil d'actualit\u00e9 des utilisateurs, ce qui vous permet d'atteindre votre public cible de mani\u00e8re cibl\u00e9e et professionnelle.<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"empty-space empty-triple tablet-hidden mobile-hidden\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"empty-space empty-double desktop-hidden\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-8\" data-row=\"script-row-unique-8\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-8\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row style-color-lxmt-bg row-container\" id=\"row-unique-9\"><div class=\"row col-double-gutter single-top-padding single-bottom-padding quad-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-2 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-left align_left column_parent col-lg-10 no-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" style=\" max-width:93%;\" ><div class=\"empty-space empty-triple tablet-hidden mobile-hidden\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"empty-space empty-double desktop-hidden\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"font-197917 fontsize-171707 fontspace-359671\" ><span>Publicit\u00e9 via Google Ads (SEA)<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"empty-space empty-quart\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"empty-space empty-half\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"font-197917 fontsize-211665 fontheight-357766 fontspace-359671\" ><span><\/p><\/span><span><p class=\"p1\">Google Ads is een online advertentieplatform ontwikkeld door Google, waar adverteerders bieden om korte advertenties, serviceaanbiedingen, productvermeldingen of video&#8217;s weer te geven aan internetgebruikers. Het platform kan advertenties zowel in de resultaten van zoekmachines zoals Google Search als op niet-zoekwebsites, mobiele apps en video&#8217;s plaatsen.<\/p><\/span><span><p><\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"empty-space empty-triple tablet-hidden mobile-hidden\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"empty-space empty-double desktop-hidden\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-9\" data-row=\"script-row-unique-9\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-9\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row style-color-xsdn-bg row-container\" id=\"row-unique-10\"><div class=\"row col-double-gutter single-top-padding single-bottom-padding quad-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-2 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-left align_left column_parent col-lg-10 no-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" style=\" max-width:93%;\" ><div class=\"empty-space empty-triple tablet-hidden mobile-hidden\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"empty-space empty-double desktop-hidden\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"font-197917 fontsize-171707 fontspace-359671\" ><span>Am\u00e9liorer les r\u00e9sultats des recherches organiques (SEO)<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"empty-space empty-quart\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"empty-space empty-half\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"font-197917 fontsize-211665 fontheight-357766 fontspace-359671\" ><span><\/p><\/span><span><p class=\"p1\">Contrairement au SEA (Search Engine Advertising), vous ne payez pas de co\u00fbt par clic pour le SEO (Search Engine Optimisation). L'inconv\u00e9nient, cependant, est qu'il peut s'\u00e9couler de trois \u00e0 six mois avant que votre site web n'apparaisse \u00e0 une place pertinente dans les r\u00e9sultats de recherche organiques pour des mots-cl\u00e9s pr\u00e9d\u00e9termin\u00e9s. Le r\u00e9f\u00e9rencement n'est jamais fig\u00e9 ; les changements d'algorithmes et l'importance croissante du mobile ne sont que quelques-uns des nouveaux facteurs que nous prenons soigneusement en compte lors de l'\u00e9laboration de votre strat\u00e9gie.<\/p><\/span><span><p><\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"empty-space empty-triple tablet-hidden mobile-hidden\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"empty-space empty-double desktop-hidden\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-10\" data-row=\"script-row-unique-10\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-10\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row style-color-lxmt-bg row-container\" id=\"row-unique-11\"><div class=\"row col-double-gutter single-top-padding single-bottom-padding quad-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-2 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-left align_left column_parent col-lg-10 no-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" style=\" max-width:93%;\" ><div class=\"empty-space empty-triple tablet-hidden mobile-hidden\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"empty-space empty-double desktop-hidden\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"font-197917 fontsize-171707 fontspace-359671\" ><span>Marketing par moteur de recherche (SEM)<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"empty-space empty-quart\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"empty-space empty-half\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"font-197917 fontsize-211665 fontheight-357766 fontspace-359671\" ><span><\/p><\/span><span><p class=\"p1\">Les r\u00e9sultats de recherche payants et les r\u00e9sultats de recherche organiques diff\u00e8rent principalement au niveau du co\u00fbt par clic, mais en termes de r\u00e9sultats, il y a peu de diff\u00e9rences. Il est pr\u00e9f\u00e9rable d'utiliser une combinaison des deux, en fonction de votre budget. L'ensemble des mesures comprenant le SEA et le SEO s'appelle le marketing des moteurs de recherche (SEM). Le SEM commence par une recherche approfondie de mots-cl\u00e9s et une analyse de la concurrence afin de cr\u00e9er des campagnes cibl\u00e9es qui placent les produits et les services devant un public cible sp\u00e9cifique.<\/p><\/span><span><p><\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"empty-space empty-triple tablet-hidden mobile-hidden\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"empty-space empty-double desktop-hidden\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-11\" data-row=\"script-row-unique-11\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-11\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-13\"><div class=\"row col-double-gutter single-top-padding single-bottom-padding quad-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-2 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-left align_left column_parent col-lg-10 no-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" style=\" max-width:71%;\" ><div class=\"empty-space empty-quad tablet-hidden mobile-hidden\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"empty-space empty-double desktop-hidden\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h1 class=\"font-310556 fontsize-580450 fontheight-179065 fontspace-564757 font-weight-300 text-color-jevc-color text-uppercase\" ><span>EN SAVOIR PLUS<\/p><\/span><span><p>SUR NOS SERVICES ?<\/span><\/h1><\/div><div class=\"clear\"><\/div><\/div><div class=\"empty-space empty-half\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"font-197917 fontsize-211665 fontheight-357766 fontspace-359671 translation-block\" ><span>Souhaitez-vous <a href=\"https:\/\/studiocalypso.com\/fr\/afspraakmaken\/\" rel=\"\" target=\"_self\" class=\"cursor-init\"><span style=\"text-decoration: underline\">plus d'infos<\/span><\/a>, ou avez-vous aussi un nouveau plan ou une id\u00e9e existante qui pourrait b\u00e9n\u00e9ficier d'une approche fra\u00eeche ?<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"empty-space empty-half\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<span class=\"btn-container\" ><a href=\"https:\/\/studiocalypso.com\/fr\/afspraakmaken\/\" class=\"custom-link btn btn-custom-typo font-377884 font-weight-700 text-initial fontspace-564757 border-width-0 btn-color-396599 btn-square btn-outline btn-icon-left\">PRENDRE UN RENDEZ-VOUS<\/a><\/span><div class=\"empty-space empty-quad tablet-hidden mobile-hidden\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"empty-space empty-quad tablet-hidden mobile-hidden\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"empty-space empty-triple desktop-hidden\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-13\" data-row=\"script-row-unique-13\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-13\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Prestaties en groei stimuleren Van algemeen strategisch advies tot volledig beheerde oplossingen voor Google, Instagram en Facebook, wij bieden een [...]","protected":false},"author":1,"featured_media":107834,"parent":107690,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"wds_primary_page_category":0,"footnotes":""},"class_list":["post-107828","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/studiocalypso.com\/fr\/wp-json\/wp\/v2\/pages\/107828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/studiocalypso.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/studiocalypso.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/studiocalypso.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/studiocalypso.com\/fr\/wp-json\/wp\/v2\/comments?post=107828"}],"version-history":[{"count":3,"href":"https:\/\/studiocalypso.com\/fr\/wp-json\/wp\/v2\/pages\/107828\/revisions"}],"predecessor-version":[{"id":122995,"href":"https:\/\/studiocalypso.com\/fr\/wp-json\/wp\/v2\/pages\/107828\/revisions\/122995"}],"up":[{"embeddable":true,"href":"https:\/\/studiocalypso.com\/fr\/wp-json\/wp\/v2\/pages\/107690"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/studiocalypso.com\/fr\/wp-json\/wp\/v2\/media\/107834"}],"wp:attachment":[{"href":"https:\/\/studiocalypso.com\/fr\/wp-json\/wp\/v2\/media?parent=107828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}