EFFICIENTGROWTHADVERTISING

Driving performance and growth. From general strategic advice to fully managed solutions for Google, Instagram & Facebook Advertising

Regardless of your brand's size, a smart digital strategy using both paid and organic channels is crucial for driving traffic growth to your website.

As a Google, Instagram, and Facebook business partner, we have extensive expertise in these platforms and can leverage them effectively for you and your business.

Instagram/Facebook Advertising and Shopping

The ad campaign we create revolves around various Instagram and Facebook posts and stories. Based on your goals, we design campaigns to enhance engagement, drive traffic, or boost brand awareness. We measure targets according to the goal and adjust the click budget to ensure minimum visibility requirements are met.

Google Shopping

As the owner of an online shop, you can utilize Google Shopping campaigns to promote your online and in-store inventory, drive more traffic to your website or local store, and attract higher-quality leads. To begin, we will submit your product data through Google Merchant Center and set up your campaigns in Google Ads. This will allow us to create ads on Google and across the internet, giving potential customers a chance to discover what you’re selling.

TikTok advertising

TikTok is the fastest-growing social media platform, with a 34% increase in daily users over the past year. One in four TikTok users is active solely on this platform. Advertising on TikTok is crucial, and In-Feed Videos are the most popular and cost-effective option. These ads blend seamlessly with organic content on the For You Page and can direct users to your website with just one click. Starting your TikTok ad campaign with In-Feed Videos is the most effective approach.

Linkedin advertising

LinkedIn is the fastest-growing business social media platform, with daily usage up by 28% and a 25% increase in users over the past year. With one in four LinkedIn users active exclusively on this platform, it offers a distinct audience. Advertising on LinkedIn is essential, and Sponsored Content is a highly effective and popular option. These sponsored posts appear in users' news feeds, enabling you to connect with your target audience in a focused and professional manner.

Advertising witgh Google Ads (SEA)

Google Ads is an online advertising platform created by Google, where advertisers bid to display ads, service offers, product mentions, or videos to internet users. Ads can appear in Google Search results as well as on non-search websites, mobile apps, and videos.

Google ads (SEO)

Unlike SEA (Search Engine Advertising), SEO (Search Engine Optimization) does not involve paying per click. However, the downside is that it may take three to six months for your website to rank well in organic search results for selected keywords. SEO is always in flux; we need to consider changes in algorithms and the increasing importance of mobile optimization, among other factors, when crafting your strategy.

Search engine marketing (SEM)

Paid search results and organic search results primarily vary in terms of cost per click, yet their outcomes are quite similar. The best strategy is to utilize both approaches, tailored to your budget. This combined method, encompassing both SEA and SEO, is known as Search Engine Marketing (SEM). SEM begins with comprehensive keyword research and competitor analysis to craft targeted campaigns that effectively position your products and services for a specific audience.

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